ACADEMIC RESEARCH
√Research is carrying out a diligent inquiry or a critical examination of a given phenomenon.
√Research involves a critical analysis of existing conclusions or theories with regard to newly discovered facts i.e. it’s a continued search for new knowledge and understanding of the world around us.
√ Research is a process of arriving at effective solutions to problems through systematic collection, analysis and interpretation of data.
√It is a systematic inquiry whose objective is to provide information to solve managerial problems
(Cooper and Schindler, 2003).
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